These two videos were part of a social fundraising campaign for the Holocaust Center’s new exhibit. Joanie’s piece-to-camera shots were combined with footage from her father to build a visual storyline. While Joanie wrote her own script, I shot, edited, and guided the creative direction of the videos. These videos were also used for the Holocaust Center’s video campaigns.
Because of these videos, the four-week campaign surpassed its fundraising target in two weeks.