Marketing for the Holocaust Center’s summer season offered a unique challenge: how do you convince people to come to a Holocaust museum to learn about African-American history? How do you market it with sensitivity and respect?
In turn, it provided a unique opportunity: in my extensive research, I found that it was America’s Jim Crow laws that inspired the Nazi party’s discriminatory laws. In fact, the US was considered a perfect “role model” for the Nazi’s vision of a separate society. So I came up with the tag, “Three exhibits. One story.” One, because there were three different exhibits tied together by Civil Rights: the story of the Jewish-American and African-American leaders who fought for better race relations in Central Florida; the long history of the African-American people themselves; and the story of the Tuskegee Airmen, American’s first all-black Army Air Corps unit.
But it was also referring to three, much broader stories: the story of racism in America, the story of racism in Germany, and the stories that went unheard until now.
In the last photo, visitors who came into the Holocaust Center were asked to “voice their dream” for the future on this “dream wall.” They were encouraged to share their response with the hashtag #EmbraceTheDream and tag the Holocaust Center on their social accounts.